Market for a business case
- Lead market on these weights: Country B.
- Sensitive to: none of the tested weightings.
Executive Intelligence · Corporate Strategy and Growth
Market Expansion Intelligence
Compares candidate markets or jurisdictions using verified, dated external data and the organisation's own compliance footprint.
Demonstration: Brightwater Logistics (fictional) · Logistics. Fictional data and a scripted answer.
The situation
- Organisation
- Brightwater Logistics (fictional)
- Who is asking
- Head of strategy and corporate development
- Industry
- Logistics
- What happened
- The company has chosen to expand and is weighing five countries for its first overseas depot.
The question asked
Which market should we enter first, and does the answer hold if we weigh the factors differently?
What it reads, and who can see the result
- Market assessments documentShort assessments for each country.
- Internal capability review documentWhat the company can support abroad.
- Reads
- The assessments and the capability review.
- Does not read
- Any customer data.
- Permission
- Strategy team access.
- Who sees it
- The head of strategy and the executive committee.
Try it
Change how much each criterion matters. The ranking is recomputed, and the page tells you whether the leader would survive a different judgement.
- 1Country BMid-sized; close to home.Size of reachable demand: 3Fit with our capabilities: 5Ease of establishing a depot: 4Low political and currency risk: 44.00
- 2Country DSmall; very easy to enter.Size of reachable demand: 2Fit with our capabilities: 4Ease of establishing a depot: 5Low political and currency risk: 53.86
- 3Country ALargest market; heavy regulation.Size of reachable demand: 5Fit with our capabilities: 3Ease of establishing a depot: 2Low political and currency risk: 33.38
- 4Country CGrowing; volatile currency.Size of reachable demand: 4Fit with our capabilities: 3Ease of establishing a depot: 3Low political and currency risk: 12.81
- 5Country EStrong demand; unfamiliar partners.Size of reachable demand: 4Fit with our capabilities: 2Ease of establishing a depot: 2Low political and currency risk: 32.81
Leader's margin over the next option: 0.14. The leader holds under every weighting tested.
The answer
Simulated answer. Written for this fictional case, not produced by a live model. Only the figures in it are computed, from what you decided above.
With these weights the first market to enter is: Country B (score 4.00).
Each market is scored from the assessments and the capability review [S1][S2]. The order is holds under the weightings tested; it would change if none of the tested weightings.
The largest market is not the winner because fit and ease count too. The executive team should look at the second-placed option to see what would have to be true for it to win.
Relies on: S1 · Market assessments, five countriesS2 · Capability review
Review and approval
The executive committee decides. Approving selects the market for a detailed business case. It does not commit capital or open a depot.
Ready for the reviewer.
In the product this is a different person with the right permission. Here you play that role to see the rule.
What it produces
Limits of this example
- Scores are assessment judgements, not measurements.
- A business case follows; this is a shortlist step.
- This is a scripted demonstration on fictional data. No model was called and no real organisation, person or result is shown.
More in Executive Intelligence
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- Competitive IntelligenceRecords competitor facts that a person enters with a source and a date, plus approved public-source feeds.
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- What-If Decision SimulatorA person changes stated assumptions and sees the effect on verified baselines through documented formulas.
The Executive Intelligence story · This capability in the full register